2020 Covid Case Study Overview

In this case study, we focus on [brand name retracted, per NDA] a global fashion brand that is widely distributed in retail with low digital brand awareness. The client's goal is to increase digital DTC business from a $500K to $1.2M annual e-commerce business during covid.

We hit and exceeded the original planned goal by October 1, 2020 before Q4 Holiday Sales.

2020 Covid Case Study, Maison Matador partnered with the brand to increase their e-commerce growth by 82.3%.

E-Commerce Growth Post-Redesign

+52.7% Visitors : Combined with the website redesign and supported marketing initiatives, we drove +52.7% increased visits to website. Last year, their website had 180,326 visitors compared to this year, we increase qualified visitors to 342,118.

+31.6% Transactions : Not only are we driving qualified traffic, website transactions are increased from last year by +31.6%. Through our strategic advertising targeting, influencer marketing program, and social – we increased from 1,221 to 3,864 transactions this year.

+56.2% Conversion Rate : One of the challenging tasks for this specific client was improving their conversion. When we first onboard the client, their conversion was 0.53% due to lack of qualified customers targeted to website and brand interest. We increased the average conversion to 0.94%, which is a +56.2% improvement increase.

Performance Marketing Case Study
Email Marketing Performance