Woolrich

Founded in 1830, Woolrich is one of America’s oldest outdoor apparel brands, known for its heritage, craftsmanship and iconic outerwear. As the brand prepared to relaunch its direct-to-consumer presence in the U.S., Maison Matador was brought on to lead the website design and development strategy for its return to the market.

Maison Matador partnered with Woolrich to modernize its U.S. ecommerce experience from the ground up. We led the migration to Shopify and Klaviyo, designed and developed a mobile-first website, supported platform integrations and built a flexible site architecture that gives the internal team greater autonomy over merchandising, content and campaign updates.

  • US-Best Practice Platform Migration
  • Mobile-First Website: Designed and developed for a seamless mobile experience
  • Brand Autonomy Development: Flexible Shopify sections for internal merchandising and content updates
  • Integrations: Supported e-commerce, marketing and operational platform setup

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